AMERICAN RED CROSS
International Disaster Response and
Readiness Strategy

USA 2013

Background: Due to its extensive past experience working with ARC and skills related to strategy design, GEG was in a unique position to support the American Red Cross (ARC) in strategic analysis of its international disaster response and readiness.

Requirement: To create, through a collaborative and iterative process, the ARC International Disaster Response & Readiness strategic direction and plan for implementation to cover the next 2-3 years.

GEG Contribution: A GEG team conducted a strategic analysis and facilitated a strategic planning process to determine the current state, identify collective aspirations and potential scenarios through which those scenarios could be realized. The results through this collaborative and iterative process formed the basis of a comprehensive strategy and implementation plan.

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